Chlora
Chlora
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Artist
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Production Date
2001
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Medium
LED print
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Size
990 x 835 mm
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Credit
Chartwell Collection, Auckland Art Gallery Toi o Tāmaki, 2002
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Accession Number
C2002/1/19
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Accession Date
30 Aug 2002
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Department
New Zealand Art
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Classification
Photograph
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Collection
Chartwell
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Subjects
flowers (plants), popular culture
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Description
Yvonne Todd's impossibly perfect, dewy rose recalls Hallmark cards, designed to facilitate off-the-rack emotional response. Her big photo suggests amplified sentimentality: intimacy and tenderness WRIT LARGE. The classy egg-shaped vignette hints at fertility and pregnant pauses. The rose could be a marker of love or death. Either way this highly visually and culturally processed sign attests to the conventionalised forms our feelings take. Does Chlora recuperate kitsch? Is it sincere, a piss-take, or a bit of both? Perhaps it points
to something real at stake in the cliché. (Snake Oil, 2005)
