Cash Only 1/2 Price
Cash Only 1/2 Price
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Artist
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Production Date
1984-1990
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Medium
acrylic on canvas
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Size
2100 x 1551 mm
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Credit
Chartwell Collection, Auckland Art Gallery Toi o Tāmaki, 1991
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Accession Number
C1994/1/355
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Accession Date
Apr 1991
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Department
New Zealand Art
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Classification
Painting
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Collection
Chartwell
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Subjects
text, signatures (names), advertisements
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Description
Billy Apple operates at the intersection of art and commerce. Posing as a blatantly mercenary dealer in cultural capital, he exposes the art industry’s machinations. Cash Only 1/2 Price advertises its own bargain status. Originally shown at Webb’s auction house, the painting remained unsold and was later
removed from its stretcher frame after it became damaged. Apple sold the work, now a ‘clearance item’, to the Chartwell Trust at half price. However, Apple’s hard-nosed monetarism is a ruse. His work’s value remains unknown – like any other artwork, it is dependent on mutual agreement.
![[2 Gallery Abstracts, Revealed/Concealed Bath Street Gallery catalogue]](https://api.chartwell.org.nz/records/images/large/847/e91d115d978e96bc5202b1af19c9e2204e91dcb7.jpg)
