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National Bank Homepage

ArtistSara Hughes
Production Date2010
Mediumacrylic on paper
Size835 x 630 mm
ClassificationDrawing
DepartmentNew Zealand Art
Accession Date20 Dec 2010
Accession NoC2010/1/43/2
Credit LineChartwell Collection, Auckland Art Gallery Toi o Tāmaki, purchased 2010

Chartwell Notes

"I have an ongoing concern with the complexity of colour and relationships between colour in art and colour in everyday life. The exhibition Colour codes focuses on ways colour is used on the internet and specifically investigates how financial institutions create an interface of image and information via colour on their websites. In my recent exhibitions I have been investigating the language of diagrams and data graphics in relation to economic and social data and this has led to an examination of the way financial institutions present themselves in colour and the colour codes they use. To create a high degree of accuracy to this research I have worked with a specialist British web consultant who has customized a program for my project that allows me to accurately analyze the proportion of colour data on web pages.

Contemporary knowledge of colour has become very screen focused and I am interested in the way that colour influences, manipulates and affects our understanding of web browsing. Within this context I have identified the largest commercial bank (by assets) in every country and taken the ten predominant colours of each of these websites to create a pallet of 1950 paint colours for this exhibition. I have mixed each colour so that its pigmentation matches its hexadecimal value as closely as possible. Each online colour exists as a six-digit code created from a combination of letters and numbers that refer to the red, green and blue components of the colour, these codes are interpreted by HTML allowing for more than sixteen million colours to be created for online visualization. This method of colour matching has highlighted to me the contrast between the additive process of mixing light and the subtractive process of mixing paint and emphasised the differences of seeing colour on screen or in a painting."
Artist statement via Gow Langsford Gallery

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