Chlora

Chlora

  • Artist

    Yvonne Todd

  • Production Date

    2001

  • Medium

    LED print

  • Size

    990 x 835 mm

  • Credit

    Chartwell Collection, Auckland Art Gallery Toi o Tāmaki, 2002

  • Accession Number

    C2002/1/19

  • Accession Date

    30 Aug 2002

  • Department

    New Zealand Art

  • Classification

    Photograph

  • Collection

    Chartwell

  • Subjects

    flowers (plants), popular culture

  • Description

    Yvonne Todd's impossibly perfect, dewy rose recalls Hallmark cards, designed to facilitate off-the-rack emotional response. Her big photo suggests amplified sentimentality: intimacy and tenderness WRIT LARGE. The classy egg-shaped vignette hints at fertility and pregnant pauses. The rose could be a marker of love or death. Either way this highly visually and culturally processed sign attests to the conventionalised forms our feelings take. Does Chlora recuperate kitsch? Is it sincere, a piss-take, or a bit of both? Perhaps it points
    to something real at stake in the cliché. (Snake Oil, 2005)

Exhibition history

More work by Yvonne Todd